Activities and Initiatives
The UAE Government Media Office executes a range of strategic initiatives and activities to support government operations, regulate the media sector, and elevate national campaigns on behalf of the UAE Government. The Office strives to achieve government objectives by collaborating with prominent media outlets at local, regional, and global levels, ensuring the impact and resonance of these campaigns.
UAE Government
Cabinet Meetings
The UAE Government Media Office delivers robust media support for Cabinet meetings, developing essential media materials to communicate the Cabinet’s decisions, policies, strategies, and initiatives.
Ministerial Development Council Meetings
The Office prepares extensive media content to support the Ministerial Development Council meetings, which assist the Cabinet in monitoring shifts, reviewing performance reports from ministries and government bodies, and overseeing progress in developmental plans and programmes.
Annual Government Meetings
The Office provides comprehensive media support for the UAE Government’s Annual Meetings by overseeing content development, crafting key messages, and producing high-quality media materials. These meetings represent an essential national platform, uniting federal and local entities to harmonize government efforts and address developmental priorities.
World Government Summit
Managing the media campaign for the World Government Summit, the Office drives this premier global knowledge-sharing initiative, launched in 2013 under the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. The Office formulates a comprehensive media strategy, oversees both pre-event and live event content, and coordinates regional and international media engagement.
World Economic Forum - Davos
Represented by a high-ranking delegation, the UAE regularly participates in the World Economic Forum in Davos, Switzerland. The Office orchestrates media content for the UAE delegation, coordinating media support and enhancing collaboration among participating ministries and federal entities.
Federal National Council Elections
The UAE Government Media Office oversaw the Media Committee for the 2023 Federal National Council elections. The accompanying media campaign "We Participate for the UAE" achieved exceptional results, reaching over 59.8 million people, securing more than 8,000 local and regional media coverages, and generating significant social media engagement exceeding 2.2 million interactions..
National Campaigns
The Office has made a significant impact in managing the media sector for numerous national campaigns, both locally and globally. Over the past four years, the Office has led media content for high-profile national initiatives.
Plant the Emirates
Introduced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Plant the Emirates programme stimulates the agricultural sector to advance the UAE’s goals in sustainable food security and greening. The Office’s campaign garnered significant positive engagement and underscored the agricultural sector’s critical role.
Invest in the Emirates
The UAE’s global campaign, “Invest in the Emirates,” invites innovators and investors to capitalize on the country’s dynamic economic environment. The Office led this campaign across global cities, attracting international entrepreneurs to explore investment opportunities in the UAE.
Hope Probe Mission
Launched on July 20, 2020, the Hope Probe Mission received extensive media coverage across traditional and digital platforms, reaching an audience of over 1.5 billion worldwide. The UAE Government Media Office established direct communication with leading global media, providing detailed media materials and technical insights into the probe’s historic journey.
Projects of the 50
The UAE Government Media Office managed media and communications for the Projects of the 50, announced in September 2021, coordinating with federal stakeholders and achieving an impressive 97.6% positive engagement rate on social media through effective local and global outreach.
World’s Coolest Winter Campaign
The Office contributed to the success of the World’s Coolest Winter campaign, which reached around 190 million people globally. By creating innovative and targeted media content, the campaign effectively positioned the UAE as a prime global tourism destination.
United Global Emirates Campaign
Designed to enhance the UAE’s standing across economic sectors and attract foreign investment, this campaign reached over 500 million people worldwide, with the Office’s media strategy playing a pivotal role in its success.
Celebration of 50 Years of UAE-Egypt Relations
Celebrating five decades of UAE-Egypt relations, this grand event, themed "Egypt and the UAE: One Heart," highlighted the strong ties and achievements between the two nations. The UAE Government Media Office's comprehensive media campaign emphasized the lasting bond and progress shared by the two countries. This refined structure reflects the Office's commitment to delivering prestigious and impactful media initiatives, fostering international partnerships, and reinforcing the UAE's position as a leader on the global stage.
1 Billion Followers Summit
The 1Billion Followers Summit is the world's largest gathering dedicated to the content creation and digital media economy. Organised annually by the UAE Government Media Office under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the summit aims to cement the UAE's position as a global hub for purposeful content and the digital economy. The summit brings together the world's most influential content creators, top executives of leading digital platforms, and global technology and media companies to explore the future of content creation and its evolving economic and technological landscape.
The Emirates: The Startup Capital of the World
The campaign seeks to establish the UAE as a global destination for entrepreneurship and to provide comprehensive support for Emirati youth, enabling them to benefit from the country's distinctive economic environment through an integrated set of initiatives and specialised programmes. Key initiatives include the launch of StartupEmirates.ae, a platform that provides free entrepreneurial support. The platform will establish a centre offering workspaces and a range of training for entrepreneurs, deliver training and mentorship for Emirati talent, and connect them with startups for knowledge exchange. The initiative aims to attract and support about ten thousand entrepreneurs over the next five years.
