Vision and Objectives

Rooted in the UAE’s vision and guided by its wise leadership, the UAE Government Media Office empowers media entities to advance national interests, promote sustainable development, preserve Emirati identity, and celebrate the federation’s values while highlighting its achievements.

The office aims to elevate the UAE’s media and communication presence locally and globally, enhance government communication capabilities, and develop expertise in media engagement. It collaborates with local, regional, and international media to ensure transparency and accessibility of information about the nation, its leadership, and its institutions. Additionally, it equips federal communication teams to effectively convey national priorities, strategies, and goals through their media messages.

Duties and Responsibilities

The UAE Government Media Office supports the Cabinet by producing media materials to promote its decisions, policies, and initiatives. It manages campaigns for national strategic projects and major government programs approved by the Cabinet, crafting impactful media messages and collaborating with communication departments to develop and implement the federal media strategy.

The office strengthens government communication across ministries and federal entities, builds media expertise, oversees the federal government’s social media platforms, and supports the enhancement of communication channels for ministries and entities. It proposes and implements initiatives to elevate the UAE’s global reputation, promote Emirati values and identity, monitor media performance of federal entities, and provide reports to optimize their output.

Furthermore, the office assists ministries and entities in improving media performance, organizing briefings, training spokespersons, and managing crises within their mandates. It conducts studies, submits reports, and represents the federal government at official events and conferences, shaping its media strategy on critical issues.

International Awards

The UAE Government Media Office has garnered prestigious regional and international media awards, underscoring its leadership in advancing national projects through strategic media planning, cohesive messaging, and innovative content that aligns with global trends and supports the UAE’s pioneering global stature.

In 2021, the office received the “Best In-House Team in the Middle East” award at the Middle East Public Relations Association (MEPRA) Awards, recognizing its exceptional communication campaigns.

In 2022, it won 16 accolades at the Dubai Lynx Awards, including two Grand Prix, four Gold, six Silver, and four Bronze, earning distinction as the region’s most creative government media office after being shortlisted for 32 categories for its groundbreaking campaigns.

In 2022, the office ranked fourth globally and first regionally at the Effie Awards, a premier global event celebrating impactful communication and marketing, affirming its role in driving national initiatives across diverse sectors.

Between 2021 and 2022, the office secured 17 awards, earning 280 points for its innovative contributions to campaigns in government, community, space, and future sciences sectors.