Activities and Initiatives

The Emirates: The Startup Capital of the World

The campaign seeks to establish the UAE as a global destination for entrepreneurship and to provide comprehensive support for Emirati youth, enabling them to benefit from the country’s distinctive economic environment through an integrated set of initiatives and specialised programmes.

Activities and Initiatives

1 Billion Followers Summit

The 1Billion Followers Summit is the world’s largest gathering dedicated to the content creation and digital media economy. Organised annually by the UAE Government Media Office under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the summit aims to cement the UAE’s position as a global hub for purposeful content and the digital economy.

Activities and Initiatives

Plant the Emirates

Introduced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Plant the Emirates programme stimulates the agricultural sector to advance the UAE's goals in sustainable food security and greening. The Office's campaign garnered significant positive engagement and underscored the agricultural sector's critical role.

Activities and Initiatives

Celebration of 50 Years of UAE-Egypt Relations

Celebrating five decades of UAE-Egypt relations, this grand event, themed “Egypt and the UAE: One Heart,” highlighted the strong ties and achievements between the two nations. The UAE Government Media Office’s comprehensive media campaign emphasized the lasting bond and progress shared by the two countries.

Activities and Initiatives

World's Coolest Winter Campaign

The Office contributed to the success of the World's Coolest Winter campaign, which reached around 190 million people globally. By creating innovative and targeted media content, the campaign effectively positioned the UAE as a prime global tourism destination.

Activities and Initiatives

Invest in the Emirates

The UAE's global campaign, “Invest in the Emirates,” invites innovators and investors to capitalize on the country's dynamic economic environment. The Office led this campaign across global cities, attracting international entrepreneurs to explore investment opportunities in the UAE.

Activities and Initiatives

Hope Probe Mission

Launched on July 20, 2020, the Hope Probe Mission received extensive media coverage across traditional and digital platforms, reaching an audience of over 1.5 billion worldwide. The UAE Government Media Office established direct communication with leading global media, providing detailed media materials and technical insights into the probe's historic journey.

The UAE today is the center of attention and focus of the world for the services and initiatives it offers, and the developments around us require the development of systems to communicate with it in an innovative and more flexible way.

Mohammad bin Rashid Al Maktoum

Our Events

The UAE government launches the second phase of the Zero Bureaucracy Program, announcing the details and objectives of this new phase, with the participation and presence of over 200 ministers, undersecretaries, and directors general of federal entities.

Who We Are

The general vision of The UAE Government Media Office is based on the pillars of the nation's national vision, wise leadership, and supports the role of various media channels and entities in the country to achieve the national interest, development goals, consolidate national identity, the values and principles of the union, and highlight the national achievements of the UAE.